Google Ads costs $100 – $10,000 per month with most businesses paying $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.
Industry
A big factor that influences your Google Ads pricing? Your industry.
Some industries have more competitive search results and search queries than others.
The more people searching for a particular phrase, and the more businesses trying to rank in one of the three ad spots for that phrase, the harder it will be for your ad to rank, and the more expensive your Google Ads costs will be.
For example, legal, accounting, and real estate industries have some of the most competitive keywords in Google Ads, which means you’ll need to pay a higher cost-per-click (CPC).
How does the cost of Google Ads differ by industry?
Want to know exactly how Google advertising costs vary by specific industry? We’ve got you covered.
Factors like certain products, services, and competitors in your industry can all influence Google advertising costs.
View an overview of CPC rates on Google Ads by industry below:
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In most cases, industries with a higher CPC spend more on Google Ads.
The consumer services sector, for example, pays an average of almost $7 per click, which can move businesses in the industry to increase their monthly Google Ads spend.
Market trends
Consumer and online advertising trends are constantly changing, so it’s essential to keep up with the latest changes. Your audience’s needs and shopping trends may change overtime, which means you might need to alter your keyword bidding strategy.
The average CPC may go up or down overtime as well as consumer trends shift, making some keywords more competitive than others.
